People know that cigarette is dangerous. What few people know is that danger comes not only from the cigarette smoke that can be seen. There are toxins in cigarette smoke that are invisible, can stay in the air for two to five hours AND can travel several hundred metres.
To bring awareness to something invisible Dentsu Creative Thailand and Dentsu One Bangkok created the Passage for Thai Health Promotion Foundation, using a train as moving media.
Credits
Agency: Dentsu Creative Thailand & Dentsu One Bangkok
Executive Creative Director: Paroon Suthaveepramochan
Creative Director: Satit Rakyard
Art Directors: Natnaree Kittimongkolchai & Sarun Erbchokchai
Senior Copywriter: Touchchapon Wuthikangamjorn
Production: Chubcheewit Studio Bangkok
Dentsu cigarette smoke trainDentsu Creative Thailand passage of the deadDentsu One Bangkok passage of the dead
