There are so many options when you’re searching. Doesn’t matter if it’s a hotel room or music for your bath. Wero, the European payment solution developed by the European Payments Initiative (EPI), wants you to know that there is one obvious way to pay though.

Creative agency, DEPT®, and Bonkers United director, Sharif Abdel Mawla, have translated that into a campaign infused with humour. In veel keuze, een manier om te betalen (So much choice, one way to pay) the options start flooding the searcher in real life A woman scrolling through concerts gets a guitarist, then a pop group, then a harp ensemble in her bathroom. A man comparing hotels on his laptop ends up in a castle suite, a hostel bunk and a linen tent without leaving his chair. Nobody reacts. Only paying stays simple.

The Dutch campaign is running across TV, CTV, online video, social, radio and OOH. In social DEPT®’s content picks up where the films leave off, letting the idea keep unfolding in people’s feeds.

The new work follows a strategic campaign, Sowieso (no matter what), that laid the foundation for the company’s transition from iDEAL to Wero, answering every question about the switch with the typically Dutch word of certainty.

“Sowieso gave people the confidence to make the switch, and keeping the story simple, with one all-in-one proposition at its heart, was clearly the right call. More than seven in 10 Dutch consumers want one convenient way to pay that covers their everyday needs, and Wero is exactly that. Now we want it to be part of the moments people actually look forward to, like planning a trip or a night out, without ever having to think about how they pay,” stated Richma Piaraly, CMO at EPI.

“With Sowieso, the job was to take the doubt out of a big change. Now that people know Wero, we can have a lot more fun. Choosing is half the joy of buying something online and half the stress, so we turned that chaos into entertainment and let Wero be the one calm moment at the end,” added Pol Hoenderboom, executive creative director at DEPT®.

Credits
Client: EPI (European Payments Initiative) – Wero
Chief Marketing Officer EPI: Richma Piaraly

Agency: DEPT®
Executive Creative Director: Pol Hoenderboom
Creatives: Ana Rangel, Maaike De Boer
Agency Producer: Dennis Gijsbers
Account Directors: Barbara Bijlard, Miriam Rapon
Project Manager: Eyup Cakmak
Strategy: Thom Van Der Bijl
Design: Bart Van Der Hoorn

Production Company: Bonkers United
Director: Sharif Abdel Mawla
DP: Douwe Hennink
Executive Producer: Saskia Kok
Producer: Jan Jinek
Production Designer: Elena Isolini
Stylist: Lorena Maza

Service Production: Fermented Film (Ben Begovic, Monika Janjilovic)
Editor: Lyon Pol
Post, Grade & VFX: De Grot
Sound: Sauvage Sound