Melbourne agency, Spinach, has appointed Dom Megna as executive creative director. Megna left CHEP a year ago, to become brand and creative director of unconventional funeral start-up, Bare. Megna built Bare’s brand from the ground up, devising and executing its narrative and brand, content and social strategy. Prior to Bare, he had spent fifteen years at CHEP, ten as creative director, leading a team of over 20 creatives across brands including Village Roadshow, Bakers Delight, Foxtel, GE and Fox Footy, and eventually leading the Mazda account through a highly successful era.

At Spinach he will work with o-founder and chief creative officer, Frank Morabito, to help lead the creative output of the business across clients including Jalna Dairy Foods, Drummond Golf, Geeks2U, Bushman Repellent, Mr Chen’s and Homebuyers Centre.  

Morabito stated, “Dom is a respected creative leader and a proven brand builder. He has a great deal of experience working on big brands across a range of different categories and perfectly complements our team and culture.”

Megna commented, “This role is close to my heart. Frank was my first mentor. I turned up at his desk with a tatty folio during Spinach’s early months and his guidance was everything in landing me my first gig. To come back after all this time and help Frank and the Spinach team forge a new age is something I take personally.

“The agency’s combination of vast experience and infectious enthusiasm is unique. That attitude, along with having our media team sitting next to us is exactly how I want to work.”

Morabito added, “Dom is a prolific writer and brand thinker who has done extraordinary things, one of which was somehow finding the time to complete an MBA. He’s a creative with a passion to get deep into a client’s business and look for ways to make a real impact.”

Megna’s appointment is effective immediately.