Find it easy to distance yourself from problems in countries a long, long way away?

London creative agency, Don’t Panic, fixed that.

Its ad for Save the Children takes a child just like yours in a home just like yours – and changes it. Over 90 seconds (or one year of her life), an average young girl’s world alters – in increments – from first world, middle class, happy family normality to war-time horror in Syria.  The final titles read, “Just because it isn’t happening here…doesn’t mean it isn’t happening.”

“It’s easy to forget that Syria was a middle income country, where children enjoyed the benefits of education, healthcare and the other basic rights our children take for granted—not to mention Facebook accounts, video games and youth culture,” said Jack Lundie, director of brand and communications at Save the Children.

The video coincides with the third anniversary of the Syrian crisis, which has caused 100,000 people to die and 2 million more to become refugees.

It was uploaded to YouTube on March 5. Within 24 hours it had had 3 million views. 10 days later, it has had 26,383,644 views.