There are many reasons to love Droga5 New York’s ad for Chase Quick Pay. It’s a bank features ad in disguise. It’s a celebrity ad that uses its celebrities credibly. It’s a great story.
The ad’s purpose is to highlight the Chase Bank feature that lets customers send and receive money in real-time.
The ad itself is a story about Steph Curry and Serena Williams sharing a green room. They slog it out in a game of ping pong that gets increasingly competitive. Things get broken.
Broken things get paid for. It’s believable, the bank feature fits naturally into the story…and it’s entertaining first.
The social media teaser, which announced the “match” and invited people to choose #TeamStephen or #TeamSerena, racked up more than 2 million views on Instagram and Facebook – creating anticipation for the ad. People looking for an ad? Apparently, it’s possible.
Coming soon: I’m bringing my shot to @serenawilliams in an epic ping-pong match by @Chase. Tap to join my team. #ad https://t.co/0NFrqbkgnd
— Stephen Curry (@StephenCurry30) March 30, 2017
Credits:
Agency: Droga5 New York
Creative chairman: David Droga
Creative partner: Duncan Marshall
Executive creative director: Ray Del Savio
Creative directors: Jake Shaw & Ash Tavassoli
Chief Creation Officer: Sally-Ann Dale
Co-directos of film production: Bryan Litman & Jesse Brihn
Associate director of film production:Ruben Mercadal
Associate producer: Isabella Lebovitz
Music supervisors: Ryan Barkan & Mike Ladman
Director of art production: Cliff Lewis
Senior art producer: Emily Heller
Production Company: Park Pictures
Director: Lance Acord
Executive producer: Jackie Kelman Bisbee
Producer: Tracy Broadus
Editing: Rock Paper Scissors & The Quarry
Post production: The Mill
Music Supervision: Siren
Sound Mix: Sonic Union
