You expect an advertising campaign for small business product or services to woo business owners with the advantages they will receive. Most do. Droga5 London’s campaign grabs attention with the advantages a fish and a plant receive from Barclaycard Payments. An owner’s fish gets a new tank and a very pretty female tank-mate. An office plant gets watered because the staff have time to do it. The work highlights how a good payment system for a business makes life better for the business and everyone connected to it. The promise is that when businesses do well, everyone does.

This is the fifth year of Droga5 London campaigns for Barclaycard Payments. The commercials were directed by Jeff Low and voiced by British actress, Julia Davis. The two TVCs are running on Sky, ITVX and All4, supported by radio, DOOH, press, social and display. 

Credits:

Client: Barclaycard Business
Agency: Droga5 London
Chief Creative Officer: Shelley Smoler
Group Creative Director: Raph Basckin
Copywriter: Cécile Robertshaw
Art Director: Marcos Gemal
Chief Strategy Officer: Damien Le Castrec
Strategy Director: Francesca Zedde
Account Management: Georgie Deering (Group Account Director) & Gabi Dwek (Account Director)
Head of Production: Peter Montgomery
Agency Producer: Manon Rees

Director: Jeff Low 
Production Company: Biscuit 
Producers: Matt Emvin Taylor & Kwok Yau
Editing: Shift Post
Editor: Saam Hodivala 
Post Production: ETC
Sound: String & Tins