Who's doing what in the world of commercial creativity.
You expect an advertising campaign for small business product or services to woo business owners with the advantages they will receive. Most do. Droga5 London’s campaign grabs attention with the advantages a fish and a …
The best of British humour is very subtle and very elegant. It’s not LOL or LMFAO. It’s smile warmly and feel good humour. Droga5 London has given BrewDog a very appealing dose of British humour, …
There appears to be a standard formula when it comes to corporate and visual identity in the car category. “All look the same” doesn’t make one brand stand out over the others. Droga5 London’s new …
Covid has been very unkind to restaurants but allowed one food service idea to flourish. Commercial kitchen rental, Karma Kitchen, was launched by sisters, Gini and Eccie Newton, with one kitchen in Hackney in London …
First comes a gripping TV scene, then comes the ad reveal. Droga5 London has done two things superbly for Alexa – captured its audience’s attention and highlighted the product’s asset in a meaningful way. Watch: https://youtu.be/kQ9f-aQY6kw The …
Zany humour in advertising is considered to be brave. Weird, isn’t it? Humour grabs attention, holds attention, entertains, makes people respond and usually makes them remember a commercial. It also makes people feel good - …
Car crashes tend to be used in ads for their shock value to get people to drive not drunk, not while texting or not while under the influence of drugs. People like to look at …
It’s a universal truth that you meet the weirdest people on holidays. It’s part of the holiday allure, is it not? The other part of the allure is having the feeling that the holiday deal is …
Kwiff is a new mobile-only sports betting app that maximises the risk-reward thrill. At any moment a player’s odds could be supercharged giving them the chance of a much bigger payout for the stake they …
David Droga could be basking in the glory that Droga5 New York has earned in the last year. It was named Agency of the year by The One Club, Independent Agency of the year by …