First comes a gripping TV scene, then comes the ad reveal. Droga5 London has done two things superbly for Alexa – captured its audience’s attention and highlighted the product’s asset in a meaningful way. Watch:
The campaign, A voice is all you need, marks the launch of new global campaign for Alexa, aimed at the millions of people who have not yet experienced using voice technology.
David Kolbusz, chief creative officer at Droga5 London, said, “Andreas was brilliant at creating immersive worlds to puncture with the intrusion of our Alexa users. I want to see the whole film our ironing man is interrupting and I want to go back to that Regency period and listen to the whole concert.”
Shelley Smoler, executive creative director at Droga5 London, added, “Even mundane tasks, such as switching on lights, changing tracks or rewinding a film, are made to feel epic and magical when you can control them using nothing but your voice… and Alexa of course.”
| CLIENT | Amazon |
| Global Chief Creative Officer | Simon Morris |
| Group Creative Director | Colin Gaul |
| AGENCY | Droga5 London |
| Chief Creative Officer | David Kolbusz |
| Executive Creative Director | Shelley Smoler |
| Copywriter | Jonathan Thake |
| Art Director | Ethan Bennett |
| Agency Producer | Peter Montgomery |
| Assistant Producer | Manon Rees |
| Joint Managing Director | Heather Cuss |
| Account Director | Anna Coulter |
| Account Manager | Danni Blakeslee |
| Strategy Director | Damien Le Castrec |
| PRODUCTION COMPANY | Biscuit Filmworks |
| Director | Andreas Nilsson |
| Managing Director / Executive Producer | Rupert Reynolds-Maclean |
| Producer | Lee Groombridge |
| Production Manager | Luke Thornton |
| DOP | Lasse Frank |
| Production Designer | David Lee |
| Costume Designer | Selila Wong |
| Production Service Company | (Prague unit): Unit+Sofa |
| EDIT | Cut & Run |
| Editor | Ben Campbell |
| Assistant Editor | Chris Hutchings |
| Producer | Ruth Minkley |
| POST PRODUCTION | The Mill |
| Executive Producer | Misha Stanford- Harris |
| Producers | James Beck, Nicola Simmons |
| CD / Shoot Supervisor | Jonathan Westley |
| 2D Lead Artist | Ben Turner |
| 2D Artists | Peter Hodsman, Declan Andrews |
| 3D Lead Artist | Dan Yargici |
| 3D Artist | Finlay Crowther, Jiyoung Lee, Paul Donnellan, Biswajit Tarafder, Bethan Williams, Murali Krishna Reddy, Roman Vrbovsky |
| Colour | Seamus O’Kane |
| SOUND | String and Tins |
| Supervising sound editor | Lawrence Kendrick |
| Sound effects editor | Jim Stewart |
| Audio Post Producer | Eimear Ní Ghuaire |
| MUSIC (Opera edit only) | |
| Music Supervision | String and Tins |
| Music Arrangement | Simon Whiteside, Lawrence Kendrick, Jim Stewart |
You might also like
