Droga 5 London’s Alexa campaign began with humour in 2020, showing the magical power of Alexa to make mundane tasks feel epic.

The new commercial has a very different tone. It gives your heart a squeeze rather than your funny bone a tickle. This time the message is that Alexa enabled devices can help anyone, regardless of age or ability, do almost anything with their voice. As a sideline, it also shows the power of music and the majesty of love. Watch:

Credits:

Client: Amazon 
Global Chief Creative Officer: Simon Morris
Executive Director of Global Creative: Jo Shoesmith 
Group Creative Director: Colin Gaul

Agency: Droga5 London
Chief Creative Officer: David Kolbusz
Executive Creative Director: Shelley Smoler 
Creatives: Ethan Bennett & Liam Crerar
Managing Director: Heather Cuss
Account Director: Max Levine
Senior Account Manager: Rob Henderson 
Head of Strategy: Damien Le Castrec
Head of Production: Chris Watling & Peter Montgomery 
Agency Producer: Josh Sanders
Agency Assistant Producer: Manon Rees

Production Company: Park Pictures, LA
Director: Lance Acord 
Executive Producer: Stephen Brierley
Producer: Caroline Kousidonis
DoP: Lance Acord

Editing: Trim
Editor: Paul Hardcastle 
Assistant Editor: Ben Elkaim
Producer: Noreen Khan

Post Production: Time Based Arts
Executive Producer: Sian Jenkins
Head of Production: Josh Robinson
Producer: Sean Ewins 
Creative Director & Shoot Supervisor: Robert Olsson
2D Lead Artist: Sheldon Gardner
2D Artists: Adam Fenwick, Jamie Crofts, Matt Shires, Ollie Ramsey, Ralph Briscoe & Sarah Breakwell
3D Lead Artist: Guillaume Heussler
Colourist: Daniel De Vue
Colour Assist: Ale Amato, Corey Martinez & David Oh

Spund: String & Tins
Sound Design: Lawrence Kendrick
Audio Post Producer: Eimear Gorey
Music Composer: Robert Miller
Music Company: Random Order