In October last year, Droga5 presented a very entertaining way to introduce Alexa voice technology to those yet to discover it. The campaign, A voice is all you need, meshed real life with screen entertainment – movies and TV shows. The commercials’ protagonists entered the screen world with hilarious results that show off Alexa’s power to control a device.

In the next instalment, the protagonist is dropped into the chaos preceding the eruption of Mt Vesuvius – in 79AD. In the real world he is secretly trying to help his daughter with her homework and the message that Alexa can help you do almost anything with the power of your voice is delivered.

The global campaign will run across TV, OLV and digital display.

Shelley Smoler, executive creative director, Droga5 London, commented, “With Alexa you can access the entire canon of human knowledge with the power of your voice. Alexa enables you to control things and be transported to places as if by magic, making you feel as though the world is simply waiting patiently for your command. Home schooling is a subject that is very real and relatable in these ‘unprecedented’ times and Alexa is on hand to help parents get through it.

“If you can put it in a sentence, there’s a good chance Alexa can do it. Your voice has become a gateway to anything you desire.”

Andreas Nilsson has added the cinematic drama that makes the commercial magnetic:

Credits:

Client: Amazon
Global Chief Creative Officer: Simon Morris
Executive Director of Global Creative: Jo Shoesmith 
Group Creative Director: Colin Gaul

Agency: Droga5 London
Chief Creative Officer: David Kolbusz
Executive Creative Director: Shelley Smoler 
Creative Director: Jonathan Thake
Creatives: Ethan Bennett & Liam Crerar
Joint Managing Director: Heather Cuss
Account Director: Max Levine
Head of Strategy: Damien Le Castrec
Agency Producers: Chris Watling & Peter Montgomery
Agency Assistant Producer: Manon Rees

Production Company: Biscuit
Director: Andreas Nilsson
Executive Producer: Rupert Reynolds-Maclean
Producer: Jonathan Wang
DoP: Lasse Frank