Convenience is great, but in a world of delivery options how good do Rustlers’ ready-made burgers taste? Droga5 UK has answered that question with a surreal commercial in which a bite of a Rustlers burger takes a couple into a magical dance fantasy. The commercial ends with a tailpiece that extends the film’s enchantment

“Oh My Rustlers is a celebration of enjoying the little moments in the everyday,” explained Rebecca Simpkin, senior brand manager at Rustlers. “Burgers just hit like nothing else and eating them is a sensory, enjoyable experience. We wanted to bring that to life with this campaign, while keeping that bold Rustlers style and humour.”

It’s a commercial you “have to” watch, its mad difference cutting through the clutter of food advertising. The full Oh My Rustlers campaign also covers digital, outdoor, and radio. These are but around the two-handed movement needed to consumer a meaty burger.

Credits:
Creative Agency: Droga5 UK
Chief Creative Officer: Tara Ford
Creative Directors: Ed Redgrave & Martin Beswick
Creative Team: Elliot White & Wil Maxey
Producer: Olly West
Stills Producer: Katerina Gharraph
Account Team: Georgina Deering & Malak Gabr
Strategists: Tamara Conyngham & Liv Cornibert
Assistant Producer: Bethany Allchurch
Senior Designer: Liz Bisoux

Production Company: RASCAL STUDIO
Director: Alex Southam
DoP: Pieter Snyman
Producers: Tony Powell & Johnny Brock
VFX Supervisor: Andrew “Barnsley” Wood
2D Lead: Richard McKeand
2D: Ben East
3D Lead: Andy Steele
Editing: Jack Singer @ Stitch
Colourist: Dan Levy
Colour Assist: Michael Pearce & Rory Leighton
Senior Colour Producer: Jai Mhach Durban
Music Composition: James Bargent & Izaak Buffin
Sound Designer: Izaak Buffin
Sound Producer: Clementine Beck
Executive Producer: Matt Towell

Photographer: Blacksocks (aka Amir Hassan)
Agent: Probation
Retouching: Jody Brock