Europe’s train and coach ticketing app, Trainline, makes it simple to find the best train and coach fare. DUDE: London’s job was to turn that basic promise into a memorable ad. So the agency added an appealing extension to the promise – Trainline opens you up to new adventures – and some memorable madness – man meets forest creature.
The hero commercial that DUDE: London launched however is the story of the instant bromance between a backpacker and a mysterious forest creature living in the woods.
The new spot, New Friendships, fits into Trainline’s brand platform, Great Journeys Start with Trainline, and is running in Italy across linear TV. Digital out-of-home will begin on November 26 in Rome and Milan.
Jo McClintock, VP of brand & marketing, Trainline stated, “How you start your trips can significantly affect how they unfold, so when it came to bringing Great Journeys Start With Trainline to life in one of our most European markets, we wanted to create a campaign that shows how a great and effortless start to your trips can lead to amazing, wonderful and limitless possibilities.”
Tomás Gianelli O’Ryan, creative director at DUDE: London, added, “Bringing Trainline’s new brand platform to life was a big and exciting challenge. Yes, we had a beautiful script, a great client who believed in it, and an extremely talented director. But despite all this, we still feel like the stars must have magically aligned to give this story that extra something that makes it really special (who doesn’t want to give a big hug to that monster?) And the best part is, this is just the start of a great journey, and we are very excited for what’s to come.”
Credits
Client: Trainline
Creative Agency: Dude London
Executive Creative Director: Curro Piqueras Parra
Creative Director: Tomás Gianelli O’ryan
Head Of Art: Pietro Soldi
Art Director: Daniela Gonzalez Lavalle
Copywriter: Matt Yeo
Client Lead: Hamish Day
Senior Account Manager: Jeanine Vette
Production Agency: Dude Milano
Integrated Production Director: Matteo Pecorari
Senior Producer: Maria Chiara Muglia
Producer: Elisabetta Carli
Head of Physical Production: Simone Raddi
Post Producer: Miriam Ottina
Online Editor: Federica Ruggeri
Director: Matthew Swanson
DoP Pawel Pogorzelski
1st AD: Аntony Tanev
Casting: Lesley Beastall Casting
Production Service: Solent Film
Managing Directors: Magdalena Staneva, Alex Momchev
Producers: Konstantina Manolova, Petra Trendafilova
Production Designer: Momchil Tasev
Stylist: Ina Damyanova
Editing: Tenthree
Editor: David Whittaker
Producer: Clelland Allen
Post-Production: Coffee&TV
Grade: George Neave
Flame: Rory Whittle
Nuke: James Belch
Producer: Pete Burch
Music & VO: Operà Music
Photographer: Paula Patocka
