Picci1, the internet’s most creative pigeon, returns to screens facing a new unlikely challenge that shows how Canva can help individuals in everyday life. In the endearing story by DUDE Milan, he finds himself facing a stray cat that has been disrupting the peace of his flock. But when the opportunity arises, he decides to put his wings, creativity, and Canva at the service of the community.

Using Canva’s wide range of templates, video editing tools, and social content creation features, Picci1 creates an irresistible piece of content to reveal the true nature of the feared feline and help him find an adoptive family. In no time, the “terrifying troublemaker” wins everyone’s hearts, transforming from a threat to the flock into Bartolomiao, the adorable cat who finally finds the love he deserves.

A happy ending for everyone: Bartolomiao finds a family, while the pigeons can finally return to peacefully enjoying their precious crumbs.

The handcraft stop-motion campaign, Wild Design – Chapter 11, highlights Canva’s personal-use features while reinforcing its belief that great design should be accessible to everyone – regardless of experience. Its predecessor showed how Canva can help business.

Antonio Mitra, creative director, DUDE Milan, stated “With Wild Design, we created an unlikely protagonist who can take on a completely different adventure every time, all within our little Italian square. Picci1 is a pigeon facing challenges of every scale, from helping a business reinvent itself to solving everyday problems for his flock, proving that with Canva, design can be part of everyone’s daily life.”

Stefano Summo, creative director, DUDE Milan, added, “This time, the challenge was a misunderstood ‘enemy’ who simply needed to be seen and loved. And yes, we may have developed a taste for stop motion – its craft, humour and tangible magic made it impossible not to make another film.”

The film was produced again by UK animation studio, A+C. Every character, prop and set was meticulously built by hand, creating the tactile, characterful world that has become synonymous with the ‘Wild Design’ brand platform.

The campaign will run across social media and DOOH.

The full campaign includes a series of 15-second social films highlighting Canva’s core features, including templates, video editing, social content creation and print functionality, demonstrating how Picci1 turns simple ideas into creative solutions.

The digital out-of-home features a series of executions where Picci1 and Bartolomiao showing the different Canva tools such as designing social content and editing video to creating brochures, flyers and greetings cards.

Media planning was by OMD.

Credits
Client: CANVA
Campaign + Brand Media Lead: Holly Thomas
Creative Lead: Oli Bussell
Social Lead: Sara Bernardi
Creative Operations + Production Lead: Karine Pawel
Brand Designer: Rémy Auger
Copywriter: Margot Gangand
Motion Designer: Marta Azana,
Research Lead: Matt Harris
Italy Lead: Valentino Magliaro
Europe Marketing Lead: Amanda Zafaris
EMEA Regional Lead: Özge Doğan
Creator Manager: Ginevra Corrieri
Europe Marketing Ops: Seb Merhej

Creative Agency: DUDE Milan
Chief Creative Officers & Partners: Livio Basoli & Lorenzo Picchiotti 
Creative Directors: Antonio Mitra & Stefano Summo
Senior Art Director: Antonio Gambino
Senior Copywriter: Alessandro Magnani
Junior Art Director: Gaia Ballarini
Junior Copywriter: Viola Triossi
Chief Strategy and Innovation Officer: Lorenzo Foffani
Creative Strategy Consultant: Federica Nanni
Strategist: Federica Piergiovanni
Business Director: Elena Panza
Account Director: Ilario Ruffini
Senior Account Manager: Antonia Martone
Senior Account Executive: Federica Menandro
Integrated production director: Jacopo Turrini
Head of video production: Simone Raddi
Senior Producer: Valeria Mazzotta
Post Production Director: Seba Morando
Post Producer: Silvia Brigoli
Motion Designer: Alessandro Menotti

Music & Sound Design: Magma Music agency
Animation Studio: A+C Studios
Director: Dan Richards
Executive Producer: Bethany Abbott
Senior Producer: Ollie Perrin
Producer: Eleonora Saccoman
Production Assistant: Fiona Ebel & Kirsten Jane Reed
Character & Set Designer: Isaac Meardon

Hero Puppet Workshop: Mackinnon & Saunders
Studio Manager: David Baker
Director of Photography: Kevin Paul Lawrence
Head Animator: James Harvey
Stop-Motion Animators: Arnau Godia-Montesinos & Tine Kluth