Effie presents The Work Behind the Work. This year, two live and interactive events, one in Sydney and one in Melbourne, spotlight the strategy and process behind 2024’s most effective Australian ad campaigns. Speakers will include the marketers, strategists and agency teams involved in creating each award-winning campaign, and the audience will have an opportunity to ask questions.
The sessions are:
Session One – SYDNEY: 6:00pm-8.30pm, Tuesday November 19. Held at Special Australia, 270 Devonshire Street, Surry Hills, this session will feature three Gold-winning case studies:
- Special Australia: ‘Get Almost Almost Anything’ for Uber Eats
- 303 MullenLowe: ‘One Campaign. Six Years of Market Redefining Insurance Growth – Solved’ for Budget Direct
- BMF: ‘Shop ALDI First: How encouraging supermarket polygamy helped a nation save in a cost-of-living crisis’ for ALDI Australia.
SPEAKERS:
Get Almost Almost Anything
- Celia Garforth, Head of Strategy, Special Australia
- Kellie Box, Strategy Director, Special Australia
One Campaign. Six Years of market redefining insurance growth – Solved
- Jody Elston, Chief Strategy Officer, 303 MullenLowe
- Jonathan Kerr, Chief Growth Officer, Auto and General
Shop ALDI First: How encouraging supermarket polygamy helped a nation save in a cost-of-living crisis
- Hannah McHard, Head of Effectiveness, BMF
- Anna Bollinger, Executive Planning Director, BMF
Session Two – MELBOURNE: 6:00pm-8.30pm, Thursday November 28. Held at VML, Level 25/2 Southbank Blvd, Southbank, this session will feature three award-winning case studies:
- VML: ‘How FitChix delivered a 33% increase in sales and a 222% increase in stockist enquiries, by creating fame on less than $500,000 clucks’ for Honest Eggs Co
- 303 MullenLowe: ‘One Campaign. Six Years of Market Redefining Insurance Growth – Solved’ for Budget Direct
- BMF: ‘Shop ALDI First: How encouraging supermarket polygamy helped a nation save in a cost-of-living crisis’ for ALDI Australia.
SPEAKERS:
How FitChix delivered a 33% increase in sales and a 222% increase in stockist enquiries, by creating fame on less than $500,000 clucks.
- Ali Tilling, Chief Strategy Officer, VML
- Paul Nagy, Chief Creative Officer, VML
- Rhys Thomas, Client Service Director, VML
- Roger Boyd, Managing Director, Honest Eggs Co
One Campaign. Six Years of market redefining insurance growth – Solved
- Jody Elston, Chief Strategy Officer, 303 MullenLowe
- Jonathan Kerr, Chief Growth Officer, Auto and General
Shop ALDI First: How encouraging supermarket polygamy helped a nation save in a cost-of-living crisis
- Hannah McHard, Head of Effectiveness, BMF
- Anna Bollinger, Executive Planning Director, BMF
