Effies 2020: Explore the work that worked best

Advertising Council Australia and ThinkTV are offering a chance to get inside two of Australia’s most effective and highly-awarded campaigns of 2020.

The Effies 2020 The Work Behind The Work is a free program of two live and interactive webinars on December 3 and 4, providing unique insights into campaigns for Aldi Australia by BMF and NRMA Insurance by The Monkeys, and offering the opportunity to ask questions in an entertaining and relaxed online setting.

At the 2020 Effie Awards on 30 October, BMF was awarded the Grand Effie for ALDI Australia, which received the Effective Advertiser Award for the third consecutive year. The Monkeys was crowned the 2020 Effective Agency of the Year.

The people directly involved in creating these award-winning campaigns will describe their processes, while acclaimed effectiveness guru, Rob Brittain, presents exclusive insights from the Australian Effie Database.

The sessions’ hosts will be, ACA Board member Lindsey Evans, founding partner & CEO of Special Group Australia (Session One); ACA Board member, Laura Aldington, CEO of Host/Havas (Session Two), and Steve Weaver, director of research, insights & education, ThinkTV (Sessions One and Two).

THE WORK:

Session One. 3 December 2020
12pm to 1pm (AEDT)

BMF, Good. Different. ALDI Australia. Register