Advertising Council Australia and Think TV are hosting this year’s Work Behind The Work in Sydney and Melbourne, bringing marketers and agency teams together to explore the strategy and creative process behind 2022’s award-winning Effie campaigns.
Sydney’s Work Behind The Work will be held on Tuesday, November 15; Melbourne’s on Thursday, November 17
Effectiveness guru, Rob Brittain, will also introduce early learnings from To ESOV and Beyond Part 2, the follow up to the influential 2021 paper, To ESOV and Beyond. The new, yet-to-be-released report boldly uses Amplified Intelligence’s proprietary technology to explore the relationship between marketing effectiveness and attention further.
Event hosts are ACA chief executive officer, Tony Hale, and Think TV chief executive officer Kim Portrate.
Places are limited – booking is required. Cost: $25 for ACA members, $50 for non-members.
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