What if the thousands of people at your event could become your event and company promoters? This is what worldwide content marketing platform Era Moment can do.
Era Moment, that has been in China for nine years, came to MAD STARS to show what it can do, as part of its international expansion this year, with offices opened this year in Singapore and France, and a third in planning stages in the US.
On the back of every MAD STARS entry ID, Era Moment placed a QR code that provided access to all the moments, images and videos, it was capturing. Attendees could use any of these to share their MAD STARS experience on social media, DMs, emails and texts free of charge. And MAD STARS gained the benefit of having those thousands of pieces of content being seen throughout the world, including among those who were unable to attend MAD STARS. For some of these content recipients, Era Moments introduced them for the first time to the MAD STARS festival, its NEW STARS and YOUNG STARS nurturing programs and its awards, giving them a feel for the excitement of the event – an enormous boon for the festival organisers.
Era Moment works with more than 50,000 professional content creators – photographers, videographers and editors – in 72 countries, all of whom are freelancers. One of its key advantages is the speed with which it can deliver content using AI. Immediacy is everything for people who want to “share the moment” on social media platforms such as Facebook, Instagram and TikTok. Firstly, access to photos through Era Moment is immediate but in the past, this has been very difficult with video. Uploading and editing can take several hours. For the MAD STARS speakers, Era Moment was able to provide high-quality videos of their sessions in about 15 to 30 minutes with its technologies that transfer the video files as fast as possible. So, while the videographer may be Busan and the video editor in China or Australia, they can cooperate rapidly worldwide. Secondly, the platform uses AI tools to select the good and high quality the moments of the video. This speeds up the editing process significantly before Era Moment’s professional editors adjust and finish the video manually.
Thirdly, Era Moment understands the importance of ensuring that attendees become the main characters in the content. When people see themselves in images and videos, they spread them. It also understands that event organisers will have key content that is important to their own promotion, and ultimately the success, of their event and will work with them to make sure it is captured.
Accessing content by event attendees is free, which encourages attendees to use it and rewards the event organisers who pay for content creation by having it spread. Just as importantly for attracting high quality images and videos that people want to use is that Era Moment takes zero commission from the content creators. They receive the entire fee. The platform is, therefore, highly attractive to a wide range of content creators in vast numbers, who are also promoted on the platform website. It is an advantage to them, too, to have their finished work available for sharing so quickly. Era Moment can also work with any event company’s own photographers and videographers, giving them access to its cutting-edge tools.
