Agency, Erma&Reinikainen, has had a lot of fun with a well-known part of ageing – presbyopia (age-related farsightedness). That has created an eye-catching campaign for Finland’s largest eye health and optical retail operator, Silmäasema, that triumphs over the very human process of denial.
The idea for the campaign was born from the insight that people with age-related farsightedness often don’t notice it themselves. The symptoms, like holding a phone further away from their face, are usually first noticed by family or friends.
The insight, idea and execution are universally relatable. Silmäasema reaps the rewards.
Erma&Reinikainen presbyopia (age-related farsightednessErma&Reinikainen SilmäasemaSilmäasema optical Erma&Reinikainen
