The Chinese Qixi Festival symbolises reunion, telling the ancient romantic myth of two lovers, Niulang (the cowherd) and Zhinü (the weaver girl), who fell in love, married, and had two children before being separated across the stars by the Goddess of Heaven and reuniting only once a year. In modern life, distance is no longer cosmic. Many relationships drift apart simply due to missed calls, unstable signals, and unconnected moments.

F5 Shanghai and China Mobile have embedded that frustration into this year’s festival with a fully AI-generated short film that begins with a fleeting subway encounter between two strangers. Breaking conventional romantic Qixi marketing, the campaign shifts from clichéd romance to universal human anxiety about missing someone. After his phone service is interrupted, the young man loses contact with the girl. What follows is a surreal cross-dimensional journey across ancient landscapes, Wild West towns, primeval forests, and futuristic alien worlds as the man continues searching for one chance to reconnect through countless parallel dimensions. Ultimately China Mobile’s 10086th dimension saves the day, reconnecting the call successfully.

“Connection is never merely technical. Every signal represents real people, genuine emotions, and irreplaceable encounters. Qixi celebrates reunion across galaxies, while 10086 protects every ordinary connection so no important person is ever missed,” commented Adams Fan, CCO of F5 Shanghai.

“Most festival campaigns focus solely on sweet romantic narratives. Instead, we mirrored the mythical ‘galaxy separation’ with modern digital disconnection. By visualising people’s fear of losing contact, the work achieves broader public resonance,” added Jimyi Xu, marketing director of F5 Shanghai.

The creative transforms China Mobile’s abstract ‘uninterrupted service’ value into vivid visual storytelling. Rather than relying on product facts, the film uses cross-world adventure scenarios to prove one simple truth – no superpower conquers distance. Stable, reliable connection does.

Uniquely, the entire video is AI-generated. AI technology is used not only as a production tool but an integral part of the narrative. The diverse visual styles spanning ancient, wild, primitive, and futuristic realms perfectly match the core concept of travelling across 10086 dimensions.