This is Politix’ ninth year supporting Movember and TBWA\Australia agency, Fabric, has risen the challenge of making another campaign that draws attention to both in a way that stands out and connects them. This year’s work, Match Your Mo, pairs the perfect moustache with the perfect jacket, and Australian actor and host, Rob Mills, is stepping into the role of Monsieur Mo, a discerning mo-to-jacket matchmaker with an eye for impeccable style and a mission to ensure no moustache goes unmatched. The distinctive character-led campaign brings humour, personality, and a sense of theatre to the brand’s ongoing support of men’s health.

Politix will also donate $10 from every jacket sold to Movember, supporting the organisation’s work across men’s mental health and suicide prevention, prostate cancer and testicular cancer. Customers may also support the partnership year-round by rounding up their purchase in-store or donating $1, $5 or $10 online at checkout.

Mills stated, “I’ve had a few roles over the years, but a ‘moustache matchmaker’ might be a first. It’s a fun way to get behind an important cause and hopefully get more people talking about men’s health. While the campaign doesn’t take itself too seriously, what we’re supporting absolutely matters.”

Keenan Motto, creative partner and co-founder of Fabric, added, “We wanted to create a character who could bring the worlds of fashion and Movember together in a way that felt unmistakably Politix. Match Your Mo transforms Movember’s most recognisable symbol into an ownable Politix brand experience, using character, humour and style to encourage participation in an important cause.”

Megan Voss, head of marketing at Politix, added, “Our nine-year partnership with Movember is something we’re incredibly proud of. Reaching over $1 million raised last year was a major milestone, and this year we’re continuing to build that momentum by finding engaging waysto bring our customers, teams and wider community into the conversation around men’s health.”

The campaign is running across Politix stores and online, supported by in-store experiences, social, digital and OOH.

Credits:
Client: Politix
Creative Agency: Fabric, Part of TBWA\Australia
Media: Thinkerbell Agency & Half Dome
Director & DOP: James Anderson
Photographer: Oliver Begg
Props Stylist: Kirsten Bookalil
Grooming: Alan White