Facebook has made a significant investment in its creativity in ANZ, strengthening the capability of its Creative Shop by hiring three senior creatives from some of the region’s best creative and tech companies. Jay Morgan, Stef DiGianvincenzo & Ollie Beeston have joined Head of Facebook Creative Shop, Steve Coll as new creatives.

Coll commented, “I am delighted to welcome Stef, Jay and Ollie to Facebook. They join a team of strong creative thinkers and bring a wealth of diverse talent, skill and experience to a team that is already collaborating with some of the most respected marketers and creators in the country. These new hires show the importance of creativity in the future of our platforms, where there is still so much untapped potential and opportunity for brands.

“It will also increase our capacity to collaborate with creative agencies. Australia and New Zealand agencies are, as we all know, world-renowned for creativity. Our goal is to work with the best brands, creators, makers, creatives and marketers to help take advantage of opportunities that exist now, and as our tech keeps developing.

“Challenging times galvanise the best creatives and marketers to find unexpected solutions and great new ideas. So, the prospect of adding these talented creatives to our team and exploring new possibilities with the best creative brains is truly exciting.”

Morgan (above centre) reunites with Coll. The pair worked at Havas WW Sydney, where Morgan won the agency’s first Webby and represented Australia as a panellist at SXSW 2014. Most recently, he was creative director and innovations director at The Monkeys, and also served as president of the Cannes Mobile Jury in 2018.

DiGianvincenzo (above right) joins following a stint as Strategic Director at Google. Her work has been recognised at every major global award show, and she was formerly the global creative lead on Nike Women, out of AKQA London. DiGianvincenzo is also a co-founder of Rare, which aims to tackle diversity in advertising, and has spoken at Semi-Permanent and Cannes.

Ollie Beeston (above left) joins from Clemenger BBDO Sydney, where he was creative group head and co-author of the recent Come Down For Air campaign for Tourism Tasmania as well as the internationally awarded V Skills campaigns. Beeston has received numerous global awards for multiple campaigns and is also an accomplished artist and illustrator.

Will Easton, managing director of Facebook Australia and New Zealand stated, “Everything we are seeing across Facebook and Instagram shows that great creative and craft on our platform is a fundamental part of campaign success. The importance of creativity is at an all-time high and we are excited to commit more high calibre resource to support ANZ marketers and creative agencies deliver high impact campaigns.”