This year ADMA set itself the tricky task of rating campaigns that demonstrate creativity and effectiveness in equal measure. The AC&E Awards received 550 entries this year. They were reviewed by 52 judges who specialise in marketing, media, data, content, technology, social and creativity.
- As well as the awards lists regulars – GPY&R Melbourne (8 finalists positions), Clemenger BBDO (18 Melbourne, 6 Sydney, 3 Proximity, M&C Saatchi (19), Whybin\TBWA, Saatchi & Saatchi…
- there are interesting others. WiTh Collective, for example, is doing particularly well, with 21 finalist spots. RAPP, VML, Lavender…
- and there are categories that measure achievement outside the same old same old: Data Strategy, Customer Retnetion/Loyalty Campaign, Best use of Search…
Have a longer look through the finalists lists here:
The winners will be announced at the Star in Sydney on Thursday, 30 October 2014. Trophies for best in class will be handed out and highly commended work will also be applauded.
On the night, ADMA will also hand out its Excellence Awards to outstanding individuals, an overall Customer Experience Award, and the ultimate accolade – the Grand Prix for the best overall campaign.
Disrupted Christmas – An Interactive Installation by Holler from James Théophane Jnr on Vimeo.
Judge, Steve Coll, executive creative director, Droga5, and chair of the Craft (copywriting, art direction) judging panel commented, “Our jury set a high bar, and rightly so. It’s not enough for the work that wins at ADMA to be effective or creative — it has to be both. That’s a good challenge.”
Matt McGrath, chief brand officer, Network 10 and chair of the AC&E Digital awards panel stated, “There were several brilliant case studies and out-of-the-box ideas this year that demonstrated the best creative thinking along with tangible business success.”
