New Zealand telco, One NZ, has appointed FCB Aotearoa as its Agency of Record following the successful launch of the brand’s new Let’s Get Connected platform. The appointment builds on the existing partnership with FCB Media, which has been in place since 2022.
One NZ experience & commercial director, Joe Goddard, stated, “We were looking for a true partner who understood our vision for One NZ and could deliver a campaign Kiwis would love for years to come. FCB’s creativity across the board and commitment to seamless integrated thinking were exactly what we were looking for.”
FCB creative directors, Alan Jones, Angelo An, and Hywel James, commented, “We wanted to tell a surprising, ambitious, and winding story of connection that would span years. It was important to reflect Aotearoa today – celebrating the stories, people, and places we all recognise but don’t often see portrayed in advertising. To help achieve this, director, Steve Ayson, was called in and was instrumental in crafting this vision of New New Zealand.”
“We are genuinely stoked to be appointed Agency of Record for One NZ,” added Paul Wilson, CEO FCB Auckland. “It’s been incredibly motivating to partner with a group of humans who are so relentless, optimistic and aligned in their vision for One NZ. The campaign has set the foundations for an agency partnership that’s connected in a deeper and broader way and I’m excited about the work we are creating together.”
Let’s Get Connected was developed in close collaboration with One NZ and strategist, David (DT) Thomason. It was designed to demonstrate the power of human connection and capture Kiwi hearts and minds. Finding Jade, is the first chapter in the story that follows a young man as he embarks on a journey of self-discovery, exploring his connection to the world and those around him. During his journey he’ll connect with family, old and new, and meet new friends along the way, potentially.
One NZ head of brand & marketing, Katherine Kazalbash, added, “It is still early days, but the campaign is doing everything we hoped it would. Kiwis have noticed the work and want to know what’s next – we’re looking forward to sharing more of Jade’s journey, soon.”
Credits:
Agency: FCB Aotearoa
Media Agency: FCB Media
Client: One New Zealand
Brand Strategist: David (DT)Thomason
Production Company: 3&7
Director: Steve Ayson
Producer: Larisa Tiffin
Casting: AKD Casting DOP: Marty Williams
Offline editor: Simon Price
Visual FX: Blockhead VFX
Colourist: Matic Prusnik
Sound design: Cam Ballantyne @ Beatworms
Photographer: Toby Burrows
