Brazil is the country with the most deaths among the LGBTQIA+ population, according to a report by the Observatory of Deaths and Violence Against LGBTI+ (“Observatório de Mortes e Violências contra LGBTI+”).
Even when this kind of violence doesn’t kill, it leaves scars, both physical and psychological, that are very hard to heal. FCB Brasil wondered, what if these marks, which are usually kept under wraps, had their narratives transformed, and became patterns on a collection signed by one of the most influential fashion designers of our time?
And that became the core idea of the campaign, Visible Mark, by Isaac Silva, co-created by FCB Brasil for Casa Neon Cunha. The capsule collection featuring six pieces was released in May and is now back on the brand’s e-commerce sites, in a limited edition.
The Visible Mark collection contains white pieces featuring a single detail in color, in the exact spot of the scars borne by real people. And thanks to NFC technology, people can place their phone close to the coloured mark in order to access and listen to the story of the person who has that scar.
“The collection’s pieces tell the real stories of people who, upon finding warmth and protection, were able to leave behind the violence and re-signify their own scars. By ‘taking’ those scars from their skin and turning them into a fashion brand, we’re sending a message to everyone: there is a support network, there is love and warmth, we are all in this together,” Isaac Silva stated.
The sales profits from the collection will be given to Casa Neon Cunha, an NGO that provides services to the LGBTQIA+ population in São Bernardo do Campo and in the greater São Paulo ABC region. Additionally, the stories lead people to a support hub for the LGBTQIA+ community, helping promote initiatives for welcoming its members and providing psychological support and legal counseling.
“The more people proudly wear the stories of resilience, love, and pride of Bernardo, Ray, Renata, Amanda, Wesley, and Kamilly, the closer we will be to our goal of shining a spotlight on the problem and promoting the support network that can help people in vulnerable situations,” Silva added.
The collection is available on the designer’s website, and can be purchased here.
Credits:
Client: Isaac Silva & Casa Neon Cunha
Client approval: Isaac Silva, Paulo Araújo
Strategy, Creative and Production: FCB Brasil
Agency Team: Anna Martha Silveira; Anna Strohm; Bibiana Saldanha; Dudú Doria; Elton Longhi; Fábio Freitas; Fernanda Geraldini; Guilherme Okamoto; João Albertini; João Mendes; Juscelino Vieira; Liandra Monteiro; Marcelo Rizério; Marta Carvalho; Paulo Bruno; Pedro Araújo; Pedro Lazzuri; Renata d’Avila; Renata Reigota; Ricardo John; Serginho Dimi; Tiago Santos.
Videomaker & Photographer: João Bertholini
Sound Production | Audio Facility: Quiet City Music + Sound
Soundtrack Production: Chris Jordão, Darren Solomon
Executive Producer: Xanna D’aguiar, Karina Vadasz, Ivis Silva
Audio Post-Production: André Melges, Marcos Moretto
