FCB Canada has launched Air Canada’s campaign as Team Canada’s Official Airline for the next four Olympic and Paralympic Games including Paris 2024. Ticket to Dream follows two Canadian journeys across time – a young couple moving to Canada in search of a brighter future and an athlete determined to achieve her Olympic dreams. The film captures their shared resilience as they overcome obstacles to realise their dreams as the two narratives run in parallel before coming together to reveal an unexpected twist, showing how one Canadian dream can make another.

“Starting over in a new country requires hard work, determination and strength—the very same qualities needed to become an Olympian or Paralympian,” commented Jeremiah McNama, executive creative director, FCB Toronto. “Both travel and the Games are about pursuing dreams, and through this spot we’re showcasing Air Canada’s role in both of those journeys.”

Ticket to Dream launched on Air Canada’s social platforms on July 17 and will premiere on TV, cinema and online on July 26, helping to stoke excitement among Team Canada and its devoted fans during the official opening ceremony for the Games. The commercial will run in a 30, 60 and 90-second versions on television during the Olympic and Paralympic Games. The 90-second spot will run in cinemas between July 26 and August 11. All formats, as well as a two-and-a-half-minute and a 15-second format will be available to stream online and on social media, and Canadians can also catch them at the airport, in-flight and at Canada Olympic House, Paris.

Ticket to Dream is the centrepiece of Air Canada’s wider Olympic and Paralympic campaign, which will champion Team Canada’s pursuit of triumph this summer and unite Canadian fans in Paris and at home through activations share the best of Canada with the world.

“We’re immensely proud to honour Team Canada’s athletes, whose relentless spirit and drive in pursuing their dreams is truly inspirational,” stated Andy Shibata, vice president, brand at Air Canada. “Our Ticket to Dream spot brings together the drama and emotion of that journey while paying homage to the resilience of both our athletes and many Canadians, inspiring all of us ahead of the world’s most prestigious sporting event.”

Credits:
Client: Air Canada  
VP, Brand: Andrew Shibata                                
Senior Director, Brand Strategy and Content Marketing: John Xydous                           
Senior Manager, Brand Content Marketing: Annie Couture                               
Manager, Brand Content Marketing: Anda Marciuc                     
Director, Brand Marketing – Quebec and Aeroplan: Martine Boulerice                 
Senior Manager, Sponsorship Marketing: Veronique Poulin  
Manager, Sponsorship Marketing: Natalie Nitsotolis

Creative Agency: FCB Canada 

FCB Toronto:
Chief Creative Officer: Nancy Crimi-Lamanna
Executive Creative Director: Jeremiah McNama    
Associate Creative Directors: Sally Fung & Sara Radovanovich             
VP Content Lead: Ravi Singh                           
Account Director: Rose Noble                     
Account Executive: Joe Aparna   
Senior Producer: Franca Piacente

Strategy: Shelagh Hartford 

FCB Montréal:
VP Creative: Sylvain Dufresne           
Account Director: Erin Brown-Vandecruys    
Associate Creative Director: Alexandra-Julie Poirier      
Copywriters: Nicolas Baudry & Pierre-Luc Loranger  
Broadcast Producer: Anick Rozon                                     

Production Company: Scouts Honour
Director: Kevin Foley           
Executive Producer: Simon Dragland                               
Director of Photography: Christopher Lew  

Service Company: Moonlighting SA                  
Post-Production: Nimiopere
Editor: Graham Chisholm
Assistant Editor: Laura Corredor                                          
Executive Producer: Paula Hicks & Jenna Edwards     

Colour: Alter Ego
Colourist: Wade Odlum                       
Executive Producer: Jane Garrah                       
Online Artist: Tantrum Post
Online Artist & Creative Director: Dominik Bochenski 
VFX Producer: Rebecca MacKillop   
CG Lead: Dominik Wojarowicz          
CG Artist: Marie Kubo                           
Compositors: Piers Larchet, Dan Ciancone & Davide Di Santo                                   
Compositing Assistant: Bala                                                  
Designer: Hayoung Na                         
Animator: Ale Martins                           

Music & Sound Design: Pivot Audio
Executive Creative Director: Guy Amitai                     
Producer: Neil Devlin                        
Composer: Fleur Han                            
Sound Designer: Sarah Neumann                    

Mix Studio: Cult Nation
Music Producer & Sound Engineer: Tanguy Meunier                 
Producer: Melissa Hassing                 
Composer: Sam Avant                          

Sound Engineer: Rene-Pierre Guerin