Gotta love a gran with ‘tude. We Are Unlimited has created its McDonald’s Buttermilk Crispy Tenders campaign around grandmas with old lady wisdom, a sense of humour and a zest for living life – their way.

The latter of which is being helped along by McDonald’s chicken pieces, which are as good as their own so they have time to explore what’s out there – because they don’t have to make them themselves. What McDonald’s grans are exploring, in the campaign’s series of 30 spots, includes being massaged by the pool, getting into VR, online dating or completing a jigsaw of gorgeous male models.

Credits:

Agency: We Are Unlimited
Chief Creative Officers: Ari Weiss & Toygar Bazarkaya
Creative Directors: Mark Wegwerth, Chris Cole, Vic Sanchez & Jon Morgan
Art Director: Rachel Bottlinger
Copywriter: Jessi Pelzel
Designer: Kristen Walters
Chief Production Officer: Jon Ellis
Senior Content Producer: Ross Greenblat
Group Business Director: Melanie Behling
Account Director: Sarah Stahurski
Account Supervisor: Taylor Knowles
Senior Vice President, Partners & Platforms: Justin Hood

Production Company: O Positive
Director: Brian Billow
Executive Producer: Ralph Laucella
DoP: Larry Fong
Editing: Cutter

Editor: Grant Gustafson
Producer: Heather Richardson

Audio Post: Another Country

Audio Engineer: Pete Erazmus
Executive Producer: Tim Kohn
Finish/EFX: The Mill

Colour: Luke Morrison
Flame Artist: Randy McEntee
Senior Producer: Erica Hilbert
Group Creative Director: Rebecca Williams

Art Director: Mark Oosthuizen
Copywriter: Dave Linne