Who's doing what in the world of commercial creativity.
McDonald’s is buying acres of fire-burnt wheat. The initiative by TBWA\Spain is the company’s response to the recent Spanish fires in the eastern province of Valencia which destroyed 47,000 acres of land, obliterating the livelihood …
Gotta love a gran with ‘tude. We Are Unlimited has created its McDonald’s Buttermilk Crispy Tenders campaign around grandmas with old lady wisdom, a sense of humour and a zest for living life - their …
A children's choir and a schmaltzy song. Empathy messages under the Golden Arches about every tragic event you know. Do you think McDonald's might have gone too far? The children’s choir sings a song called Carry …
Dad spends the afternoon wearing fairy wings, a wand and a makeshift tutu, playing fairy princess with his twin girls. Ok, McDonald’s we forgive you for all of your nutritional inadequacies. We get why – …
Most students do not have an income that Mark Zuckerberg would envy. And once they’ve paid for all the important things like concert tickets, all the right label clothes, the latest tech and the coolest …
McDonald's is on a campaign to gain trust. So burgers and French fries are out and caring is what it's all about, in two ads linked by the tagline, Here's to what matters. Alistair Macrow, senior …
...from Cannes Lions Marketer of the Year 2014. DDB Chicago reawakens what advertising was like before we all went made for gizmos and causes. McDonald’s GOL! is not going to save the planet or create world peace. …