Flirting bumble bees turn a classic car commercial into a story that’s infinitely more interesting. FCB London’s Honeyed Love campaign for the launch of Škoda’s newest Kodiaq SUV is spearheaded by a 60-second commercial that features a bumble bee. It flies inside a Kodiaq and is driven off on a family road trip, while its sweetheart follows alongside the car in a bid to stay together.
Meredith Kelly, head of global marketing at Škoda, commented, “When you transform a car ad into a love story, you excite your audience. Love stories are never old-fashioned, it is always a genuine and smart way to connect with our consumers.”
While the free-flying bumble bee does its best to keep up with the Kodiaq, the bee inside the Kodiaq is transfixed by the space, looking for ingenious ways to be reunited – meanwhile highlighting the car’s interior features while the bee outside does the same for the car’s exterior and performance.
The romance is dialed up by the soundtrack, Stevie Wonder’s For Once in My Life.
Meredith Kelly, head of global marketing at Škoda, commented, “When you transform a car ad into a love story, you excite your audience. Love stories are never old-fashioned, it is always a genuine and smart way to connect with our consumers.”
Owen Lee, chief creative officer, FCB London, stated, “Skoda is a very human brand, but rather than just use people and driving footage like every other global car ad, we wanted to tell a very human love story about two cute little bumble bees. The combination of music by Stevie Wonder, shot by the supremely talented Nicolai Fuglsig and post by the magicians at 1920, makes for a fresh car commercial.”
In addition to the TVC, FCB London created a series of digital assets and stills, to build an integrated global campaign that will run across TV, cinema, digital, paid social, billboards, and OOH.
