Here’s an idea for the curious – a chipmunk can stuff twelve nuts into his mouth. Here’s another – snowdrops produce heat. Škoda is launching its first electric compact SUV, Elroq, with a global campaign by FCB London using these curious facts as analogies, each representing a feature of the Elroq – quick battery charge, surprising storage space, and LED Matrix headlights.
Be more Elroq centres around the idea that everything in the world, including chipmunks, clouds and raccoons, can be a source of inspiration if you’re curious enough. Beneath this is the message that Elroq is full of inspired ideas.
Owen Lee, chief creative officer at FCB London, stated, “With the Elroq launch for Škoda, we wanted to crack open the category and do something genuinely fresh. That’s where these curious metaphors come in. They’re not just showing you what the Elroq can do, but what Škoda is – a brand with a bold, joyful spirit.”
The campaign leads with a hero 45-second commercial and five 20-second spots. The full campaign will run across TV, print, digital, social and out-of-home globally.
Meredith Kelly, head of global marketing at Škoda, commented, “We’re proud to launch our first electric compact SUV with creative that celebrates the Elroq’s high specifications, smooth movements and technical prowess. As well as highlighting the features of the car, FCB London has captured the innovation and curiosity at the heart of the Škoda brand, which enables us to enjoy the world around us all the more.”
Credits:
Agency: FCB London
Chief Creative Officer: Owen Lee
Creative Lead: Gio Greco
Creative Lead & Head of Art: Jack Walker
Chief Strategy Officer: Ben Jaffe
Design Director: Becci Salmon
Managing Partner: Joe Pirrie
Global Business Director: Kelly St Lawrence
Account Director: Phoebe Newman
Senior Account Manager: Mason Cooksley
Director of Production: Nikki Chapman
Senior Creative Producer: Rachael Clarke
Production Company: Outsider
Directors: Dom and Nic
Producer: John Madsen
Post-Production: The Mill
Creative Directors: Ted Harrison & Dec Andrews
Executive Producer: Thomas Cole
Producer: Chris Preston Barnes
DOP Jann Doeppert
Shoot Supervisor: Ted Harrison
VFX Supervisor (2D) Declan Andrews
VFX Supervisor (3D) Ted Harrison
Comp Artists: Davide Metti, Leah Ayinde, Mithun Alex, Vipin Tripathi, Jane Williams
3D Lighting Anthony Bloor, Elia Goettlicher, Giacomo Cavalletti, Jack Enever, Kiril Mirkov
FX Lead: Arnau Gilabert
FX Artist; Luke Dadley
Animation Director: David Bryan
Animation Artists: Clementine Supiot, Mack Knights, George Rigby
Head of Rigging: Maximillian Mallmann
Rigging Artist: Paolo Ceresa
Asset Lead: Silvia Bartoli
Asset Artist: Jean Grandgirard
Colour Artist: Maruf Khan
VFX Supervisor (3D):Ted Harrison
VFX Supervisor (2D): Declan Andrews
DFX Supervisor: Vivek Tekale
Animation Director: David Bryan
Colourist: Maruf Khan
Editing: Final Cut
Editor: Ed Cheeseman
Music Supervision & Composition: 12 Decibels
Sound Design: 750mph
Sound desugner: Mark Hellaby
Executive Producer: Thomas Cole
Senior Producer: Chris Preston-Barnes
