Do you live and breathe Orange is the New Black?

Chris does. And Chris just bought a new LG OLED TV.

Because he seemed to be a serious TV watcher, the electronics store asked him if he would be part of a customer service video.

That’s not what the film really was.

It was an LG Electronics stunt, created by FCB New York with Netflix and Jackass director, Jeff Tremaine, to launch LG’s new social platform, The TV for the Serious Watcher.

OITNB’s Lorna Morello delivered Chris’ LG. She also flirted with him, asking him to run her a bath and slip into something more comfortable. And then she was re-arrested by a warden and dragged back to jail.

Chris was one of several people whose TVs were delivered by the main character in their favourite TV show. The aim of the stunts was underlined by its tagline, The way shows want to be watched – that if you truly love your shows, you owe it to yourself to watch them in the best way possible – the way the shows deserve to be seen.

Credits

Agency: FCB New York

Chief Creative Officer: Ari Halper

Executive Creative Director: Stu Mair

Associate Creative Director & Copywriter: Laszlo Szloboda,

Associate Creative Director & Art Director: Akos Papp

Business Lead: Laura Dunn

Account Supervisor: Lucie Kittel

Operations Manager: Kyle Burt

Chief Strategy Officer: Deb Freeman

SVP Planning Director: Raig Adolfo

Senior Social Strategist: Chris Gilbert

Head of Production: Leelee Groome

Associate Digital Producer: Sydney Richardson

Production: Helo

Director: Jeff Tremaine

Executive Producer: Brendan Kiernan

Executive Producer: Justin Moore-Lewy

Director of Integrated Production: James Okumura

Producer: Tina Nakane

Production: Gorilla Flicks

Executive Producer: Shanna Newton

Editing: Aaron Langley  @ Cosmo Street

Audio: Rob Mclver @ Sonic Union

Client: LG Electronics

Vice President, Marketing, LGE-US Home Entertainment/Home Appliances: David VanderWaal,

Senior Director, HE Consumer Marketing: Michelle Fernandez,

Senior Manager, Public Relations: Chris De Maria

Senior Brand Manager: Tricia Green,

Senior Digital Manager: Alfred Lee