The excitement of online betting is a drawcard. Placing a bet can ignite a rush of adrenaline that makes a heart race. This is the fun of betting and it’s what the new campaign, Heartbeating Excitement, by agency, Colony, uses in its campaign for Betsson.
Making that excitement palpable is Ragnar Jansson, whose directing decisions use hyperbole to translate the adrenaline kick of betting into visual cues, and production by Film de Liberté.
The campaign is running in selected markets in South America, Europe, The Nordic Countries and Asia.
Credits:
Client: Betsson Group
Global Marketing: Håkan Jerner
Senior Brand Manager: Dennis Kjellin
Agency Production: Colony
Agency Producers: Markus Ahlm & Therese Engberg
Production Company: Film De Liberté
Director: Ragnar Jansson
Producer: Anders Eklund
