Find out if you have the Midas touch

The Midas Awards for The World’s Best Financial Advertising, the only show that recognises excellence in financial advertising and marketing globally, is open for entries.

Enter here.

Recently appointed executive director, Scott Rose, has launched a number of new initiatives for 2017, including the addition of the Midas Executive Jury. This new jury complements the judging round provided by Midas’ Grand Jury.

The executive Jury will be made up of creative officers and executive creative directors from the world’s foremost advertising agencies as well as internationally recognised experts in financial policy and communications. It will review the shortlisted entries selected by the Midas Awards Grand Jury and provide an even more comprehensive evaluation of global creative work.

“The Midas Awards, for the past 16 years has dedicated itself to honoring the planet’s most creative financial advertising and now with the addition of the Executive Jury the competition will hold creative entries to an even higher standard of assessment and insure that each global entry is judged with the utmost attention,” Rose commented.

Scott Rose

Jury selection has begun for both the Midas Awards Executive and Grand Juries.

Rose has also added 12 new categories to the awards, 8 within the Consumer Categories, and 3 into business to business Categories and 1 in Use of Discipline. The Midas Awards’ five category sections are: Consumer, Business to Business, Use of Discipline, Use of Medium and Craft.

“Midas’ expanded roster of categories mirror the changes taking place within the industry today,” Rose noted.

“By offering additional categories in Consumer within the banking and insurance sectors provides opportunities to showcase the terrific creative emanating from around the globe. Additional categories in Business to Business address the growth we are seeing in work created within the financial planning and retirement arena.”

Midas awards Gold and Silver Ingots to the highest scoring entries, and presents the Grand Midas to the entry considered Best in Show. The results are then translated into the annual rankings brief, The Midas Report, which includes 3 individual reports: Agency, Brand and Network.