New parents tend to be fascinated by babies. Fisher-Price has therefore given new parents (expectant parents and grandparents) a New Year treat with its documentary, Wishes for Babies.
The 90 second film, made with documentary filmmaker and father of three kids, Patrick Creadon, shows the births of 10 babies in seven countries (the US, Japan, Mexico, Brazil, Kenya, Bangladesh and Poland) in the first hours of 2015, as part of the toy company’s latest digital campaign and as part of a web series called Best Possible Start, which is a collaboration between Fisher-Price and Shakira’s Best Possible Start foundation.
Through the new parent’s comments, Fisher-Price also gets to share the hopes that all parents have for their newborns – simple wishes like that he or she is always loved, happy and healthy.
Patrick Creadon commented, “The first time you hold your baby, you wish so many things for them…You’re filled with an incredible desire that they have every opportunity in life.”
