Fiverr has dived into the Halloween spirit with a spooky tale about the Retail Graveyard. Everyone knows a place like that, the store location that’s constantly changing hands – and businesses.

It’s not the lack of demand or low foot traffic in the area. It’s something harder to explain, something beyond reason.  A curse. Or is it?

The fun campaign underlines Fiverr’s support for small businesses, helping them thrive. Break the curse reminds small business owners that it’s there to help with talented freelancers. The campaign was created with

directors and creators, True Twins, who crafted an exquisitely detailed miniature city by hand with one “cursed” shop in the heart of it.

Credits:

Brand & Creative: Fiverr
Chief Marketing Officer: Matti Yahav
VP Global Brand Communications: Shiri Hellmann
Creative Director: Ami Alush
Creative Team: Nimrod Maiman, Shiran Romano, Idan Kravitz & Ronen Kornberg
Motion Design Lead: Ido Sapir & Adi Gueta
Producer: Tamar Yoffe 
Director of PR: Jenny Chang
Associate Brand Marketing Director: Adam Winograd
Director of Global Social and Community: Andy Wentz 
VP of Global Brand Marketing: Matt Clunan
Social Media & Content Marketing Team Leader: Amanda McDaniels
Senior Buyer: Gilli Grossman

Directed & Designed by True Twins –  Almog Sella & Itamar Toren
Produced by Harel Ben Melech @  Tiara Films
Art Director: Mai Sella
DOP: Tom Riechart
Editing: Gosha Denim 
Animation: Noga Tendler
Sound Design: Udi Naor @ Beatfoot