Martha Stewart can draw a crowd. And she has shown – in a number of ads already – that she is quite the comedic actress. This time, she is an underutilised intern with smarts. The parody advertising and social campaign is for Fiverr.
In the introductory commercial, Fivver’s new brand ambassador highlights the idea that your best talent may be right under your nose, just a click away on Fiverr. The spot kicks off a campaign that is running national in the US in August online and on television. The full campaign will also include additional video spots focused on social media marketing, web development, and AI. As the campaign evolves, it will show not only the business functions that Stewart delegates to freelancers, allowing her to concentrate on her strengths, but also emphasise the skills experiencing both consistent and significant growth on Fiverr.
“Martha Stewart is a business mogul and recognised all over the world for her media empire,” stated Matti Yahav, chief marketing officer at Fiverr. “In today’s world of multifaceted businesses and complex projects, we’re seeing that many teams, including Martha’s, are making smart and efficient choices to find new skills outside of their business through leveraging freelancers. At Fiverr, we understand the breadth of business needs and have the diverse, skilled freelancers to meet any of them.”
“This partnership with Fiverr has been a wonderful experience that allows me to share a different side of my business acumen that people don’t usually see,” Stewart commented. “My businesses have always used freelancers for projects ranging from my cookbooks to my television programs, and I appreciate Fiverr’s freelance platform for making it easier for entrepreneurs like myself to extend the expertise of their teams.”
As part of the partnership, Stewart also served as a brand ambassador for Fiverr’s 2024 Summer Product Launch by becoming a Limited Edition Pro freelancer, where she shows off her skills in Fiverr’s brand new profession based catalogue. In her role as a Limited Edition Pro freelancer, Martha is offering 30-minute business consultations to three Fiverr users along with $1,000 in Fiverr credits to help them grow their business. Applications for a consultation with Martha Stewart took place between July 25th through August 6th, 2024 and the three lucky Fiverr users will receive their business consultations with Martha Stewart at the end of August 2024.
