The need to make a positive impact isn’t embedded in the history of most organisations. It requires changes, big and/or small. In Australia, Focus Group, a Sydney agency specialising in human insights, strategy and creative, is helping organisations to make those shifts. The company has launched a pro bono initiative, Grow Your Good, to support organisations that are making a positive impact by offering access to the agency’s expert guidance, innovative strategies, and creative solutions to help them overcome challenges and achieve their goals.
Applications for the Grow Your Good program open February 3, 2025. The campaign invites mission-driven organisations to apply for tailored support that helps amplify their voice, expand their reach, and drive meaningful change. The program provides selected organisations with professional design, marketing, strategy and sustainability services — all without the constraints of a budget.
“As an accredited B Corp, we’re dedicated to making a positive change. We’re investing our time where it matters most – supporting organisations that are having a real impact,” stated Carlos Jonmundsson, founder at Focus Group. “We recognise our position as a small business in a big world facing lots of challenges. But we also recognise that our passion and our distinctive expertise can create amplification for substantial impact – a ‘ripple effect’. We believe in the power of creativity and strategy to elevate organisations that are genuinely transforming the world for the better.”
The Grow Your Good program is open to businesses, non-profits, and social enterprises that are committed to creating positive change. Focus Group’s expert team will work closely with these organisations to develop high-impact campaigns, branding, and communication assets that help them stand out in competitive markets, whether they’re a pioneering sustainability initiative or a non-profit supporting marginalised communities.
Key details of the program:
- Applications open: February 3, 2025
- Applications close: March 17, 2025
- How to apply: Visit www.wearefocus.group/probonoprogram to learn more and apply.
