If Christmas is about the power of giving love and joy to others, Folk Wunderman Thompson & Irish Postal Service have excelled in capturing the importance of the Christmas tradition.
Their magical story of the famous Tin Man that demonstrates the importance of sending love to your nearest and dearest this Christmas. The 90-second commercial takes inspiration from the much-loved novel, The Wonderful Wizard of Oz, featuring the Tin Man who, as the age-old story goes, is in need of some love – he is without a heart and goes in search of one.
Send from the Heart. Send Love highlights the joy and connection that can be delivered by sending from the heart and posting a card or parcel this Christmas. The story’s emotive power is underlined by the angelic voice of music artist, Lyra, and her song, The Magic of Christmas. The film’s visual splendour and emotional oomph come from director, Jesper Ericstam, and production company, Social Club.
Julie Gill, commercial marketing director, mails and parcels An Post, stated, “As an island nation Ireland is renowned for staying connected by way of post. Sending a card is such a simple way to tell someone they are loved this Christmas. This campaign captures the impact that sending and receiving a card can have and how special it can make you feel. And Lyra’s beautiful voice and lyrics add to the magic.”
The full campaign covers TV, VOD, radio, OOH, social & retail.
Credits:
Agency: Folk Wunderman Thompson
Creative Partner: Karl Waters
Creative Director: Keith Lawlor
Senior Art Director: Conor Swanton
Copywriter: Stephen Kelly
Strategic Planning Director: Tara Finnegan
Senior Strategic Planner: Derwin Myers
Business Director: Conor Thompson
Account Manager: Emily Hull
Broadcast Director: Michael Cullen
Social and Content Director: Vivian Huynh
Managing Director: Enda Kelly
Client: An Post
Commercial Marketing Director: Julie Gill
Marketing Communications Lead: Richard Miley
Marketing Communications & Content Lead: Joanne Farnon
Marketing Specialists: Ruth Gill & Amy Cavanagh
Marketing Executive: Brian McCarthy
Director: Jesper Ericstam
Production Company: Social Club
