For any dedicated city runner, the dreaded stoplight is one of urban running’s biggest frustrations. Whether you’re doing an awkward jog on the spot, or waiting with your watch paused, every red light throws off your pace, your rhythm, and your precious running data.

Being a running brand, Sweden’s Craft Sportswear, understands these challenges all too well. So for NYC marathon week, its agency, Forsman & Bodenfors, turned all the time runners waste at stoplights into great discounts in its pop-up store at 437 Broadway.

Craft’s custom STRAVA plugin uses data for every single stoplight on Manhattan, and together with each runner’s running data it can calculate just how much time they had to spend waiting at a red light. Once a runner has completed their run, the app generates a personalised discount code for them to use at Craft’s pop-up store. The more stop lights they encounter, the bigger your discount.

”Everything we do is always based on established truths and insights from the running community. We are talking as runners to runners. Running in a city like NYC is incredible, but the constant stopping can get frustrating. This is our way of turning what might be the only downside of running in Manhattan into a perk,” stated Niklas Moberg, head of brand, Craft Sportswear
  
The plugin is available for anyone who runs in Manhattan from October 25 through November 3. Find it here.