Life can be complicated. But imagine being a vampire who can’t pick up the kids during the daytime, a knight who feels lost in the modern world or a woman whose magnetic body constantly gets her into trouble. With this idea Forsman & Bodenfors and its content creation, media and production subsidiary, F&B Dailys’, have created a new campaign for home electronic chain, NetOnNet, the largest online retailer by sales in Sweden.
The campaign, Testimonials from a tricky existence, aims to reassure people that buying electronics through NetOnNet is very simple. People may scour the internet for prices and reviews, but NetOnNet makes the purchasing process easy.
“With this campaign, we wanted to use humour to differentiate NetOnNet from the otherwise quite generic category language. With three unusual stories, we encourage more people to discover the benefits of shopping at NetOnNet, both online and in-store,” stated Carola Tiberg, chief marketing officer at NetOnNet.
“Testimonials are a traditional way of highlighting product or brand benefits. But we wanted to create entertainment, something that you actively choose to watch, both on TV, online and in your feeds,” noted Joel Lundblad, creative at F&B Daily.
The campaign is running in Sweden market and covers TVCs, digital and social assets.
Credits:
Client: NetOnNet
Marketing Director: Carola Tiberg
NetOnNet Inhouse Team
Agency: Forsman & Bodenfors
Art Director: Joakim Blondell
Copywriter: Joel Lundblad
Account Director: Jessica Troedson
Account Managers: Lena Birnik & Emma Svärdström
Agency Producer: Magnus Kennhed
Digital Strategist: Rasmus Bjurström
Planner: Chris Baumann
Media Manager: Sara Björnung
Designer: Maria Sylwan
Production Company: Social Club
Director: Nalle Sjöblad
DOP: Henrik Stenberg
Editor: Håkan Wärn
Executive Producer: Henrik Lagercrantz
Producer: Elin Jonsson
Grade: Grade One
Colourist: Petri Falkenberg
Sound Design: Martin Dahl
Post Production: Gangsters
Music: Music Super Circus
Stills Photography & Retouching: Studio CA
Media Agency: Vizeum
