Therabody Theraguns are popular with people who go to the gym regularly, run or dance. But the brand is hoping for more. It has released three improved Theraguns and is targeting everyday users with a Forsman & Bodenfors that reimagines what a workout is.
The campaign is called The Workout Called Life:
The six spots include a grandpa playing with his grandchildren, a nurse working in a hospital, an office worker at her desk all day…
Credits:
Client: Therabody
John Solomon: Chief Marketing Officer
Joel Godfrey: Vice President, Marketing Operations
Sarah Foster: Senior Director, Brand Marketing
Sara Dickerson: Head of Creative Operations Therabody
Sierra Hennen: Director of Brand Marketing
Marios Symeonides: Senior Director Global Media and EMEA Marketing
Agency: Forsman & Bodenfors
Emma Eriksson: Head of Creative
Jeff Yonteff & Claudette Martin: Creative Directors
Jose D’Alta: Art Director
Isak Hulström: Designer
Steve Howze: Copywriter
Kim Jose: Head of Production
Meg Volk: Senior Producer
Tom Surhato: Head of Global Strategy
Sean Stogner: Engagement Strategy Director
Christina Falzano: Managing Director
Hannah Casey & Roomie Huh: Client Managers
Monserate Santana: Senior Production Designer
Production Company: Thinking Machine
Alon Simcha: Executive Producer
The Docter Twins (Jason Docter, Matt Docter): Directors
Nate Young: Line Producer
Service Production Company: Papaya Films
Tamara Cicic: Executive Producer
Filip Kopeć: Producer
Bartek Kaczmarek – DoP
Katarzyna Tomczyk: Production Designer
Post Production: PS260
Ashley Ingbretson & JK Carrington: Editors
Laura Schaffner & Chris Nicastro: Assistant Editors
Raná Martin: Executive Producer
Evann Payne: Head of Production
Nicole Pettigrew: Audio Engineer
Remy Benedetti: Lead Flame Artist
Krystle Alomar: Flame Artist
Yoko Lytle: Finishing Producer
Marcos Pacheco: Creative Director
Devon Fabulian: Animator
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