In Singapore, (Yeo Hiap Seng) Yeo’s Chrysanthemum tea is a staple drink. Forsman & Bodenfors have used the chrysanthemum in an unexpected way in its campaign for Singapore’s heritage brand. The agency has built Yeo’s Drinkable Garden, a garden that celebrates the 40,000 different chrysanthemums in the world. The garden serves several purposes. It commemorates the brand’s legacy as a champion of Asian flavours, promotes the brand’s rejuvenative spirit and timeless Asian drink flavours, and it reminds people of the importance of food diversity.

The installation is part of Yeo’s new brand platform, Refresh What Matters, by Forsman & Bodenfors, that includes new vibrant packaging, new product films, and an exciting exploration of new brews and partnerships.

The Drinkable Garden contains thousands of chrysanthemums and lush foliage, centred by a majestic 5 metre by 3 metre flower-infused tower, making up a botanical homage to the humble chrysanthemum, the flower that has graced Yeo’s drinks for over 120 years.

The month-long exhibit is a feast for the senses, inspired by three different Yeo’s chrysanthemum brews – Yeo’s iconic signature Chrysanthemum Tea, the newly launched ‘heavenly’ rare Snow Chrysanthemum Tea and a “test-kitchen” Rose-Infused Chrysanthemum brew – that tells the story of the exceptional quality and craft behind each Yeo’s drink.

Visitors will have the opportunity to gain insights into the unique benefits across a variety of chrysanthemums and get a glimpse into the intricate craftmanship that goes into making Yeo’s chrysanthemum tea – from the cultivation and careful harvesting of fresh flower petals, to masterful brewing techniques, and finally, the step-by-step process of cooling and packaging – all unique to Yeo’s line of drinks, setting it apart from any other soft drinks brand in Asia.

Also on site will be the special edition Yeo’s signature chrysanthemum tea, that commemorates the centenary of Singapore’s founding prime minister, the late Lee Kuan Yew, and to celebrate his legacy as Singapore’s “chief gardener” and his visionary role in transforming Singapore into a green city. The commemorative Yeo’s packs are not for sale but will be distributed in educational settings around Singapore.

Ong Yuh Hwang, chief executive officer, Yeo Hiap Seng, commented,  “Yeo’s continues to promise on its heritage of producing intricately crafted drinks using only quality ingredients. Our Yeo’s Drinkable Garden is a reflection of the core values of our signature drink – real chrysanthemum flowers filled with aroma and flavour, brewed in its purest form with no compromise on taste – a true celebration of the best of our heritage combined with creativity and innovation.”

Looking ahead, The Yeo’s Drinkable Garden and the launch of new chrysanthemum flavour mark the brand’s foray into the diversification of its primary product ingredients to cultivate a more sustainable production practice for the business. By including and exploring new variants of chrysanthemum flowers into its line of drinks, Yeo’s recognises that promoting diversity within its largest product ingredient will significantly impact its reliance on a singular crop and contribute to a healthy supply of chrysanthemum flowers for the future.

Design consultant on the Yeo’s Drinkable Garden is award-winning botanical studio, This Humid House, renowned for its bold contemporary creations that reflect the climate, geography and collective culture of our surroundings.

Gary Lim, group creative director, Forsman & Bodenfors Singapore, stated, “When you think of Chrysanthemum tea, you think of Yeo’s. It’s a flavour from a brand almost all of us in the region have tasted and loved from a young age. We partnered with Yeo’s to Refresh What Matters in every sense, bringing audiences on an immersive and inspiring journey to experience the brand in the most refreshing way.”

Yeo’s Drinkable Garden is open to visitors over the next four weeks – from September 16 to Oct 13 at the Flower Dome, Gardens By The Bay.