Their Majesties The King & Queen of Sweden are making their first official visit to Singapore November 19-21. A royal visit deserves a regal welcome. So the Embassy partnered with Forsman & Bodenfors and Singapore’s Comfort DelGro cabbies to give the royal couple a Singaporean welcome to remember.
Forsman & Bodenfors arranged for ComfortDelGro cabbies to mobilise their famous blue and yellow taxis into a synchronised formation of the Swedish national flag and the synchronised flag formation was released as a welcome film.
Joakim Ladeborn, deputy head of mission, Embassy of Sweden, stated, “When the largest and most iconic taxi fleet of Singapore happen to be made up of our Swedish national colours, we saw an opportunity to curate a captivating moment to mark Their Majesties The King and The Queen’s visit. We thought this uniquely Singapore welcome would be a charming way to announce the official State Visit.”
Just when you thought it couldn’t get more Swedish with a roving Swedish flag, the Swedish Chamber of Commerce (SwedCham), rounded up a selection of Swedish brands and business across industries to join the campaign film in a show of support, proudly displaying their logos on the taxi convoy. These include, H&M, SAAB, Atlas Copco Group, GAC Sweden, Lynxeye, Pixi, ABB, Monitor ERP and Mentor Media.
Firrdaus Yusoff, head of creative, Forsman & Bodenfors, commented, “It’s not every day you get real taxi drivers to double up as stunt-ish drivers. But it’s also not every day you get a royal visit from Sweden. It’s a welcome formation fit for a King (and Queen) and it’s great to see all parties, from the Embassy of Sweden and Comfort to be so driven by the idea!” The State Visit to Singapore, the first State Visit between Sweden and Singapore, will take place at the invitation of the President of Singapore and the Singapore Government.
The King and the Queen of Sweden will lead an official delegation including ministers and state secretaries as well as a business delegation of more than 50 Swedish companies, government organisations and universities.
