Santa gets an edgy rock-n-roll uplift and the power to turn boys into men. His secret power? Old Spice. The brand has stolen you-know-who’s thunder this Christmas as the gift that creates a boy’s entry into manhood (including moustache and smelling nice). Spanish agency, Friday Creative’s, humour is amplified by Greg Bray’s clever directing decisions – and apparent understanding of what boys-to-men like.
Credits:
Client: Procter & Gamble [Old Spice]
Agency: Friday Creative
Production: La Cosa Films
Executive Producers: Justo Montoto Cruz & Albert Castaneda
Line Producer: Tati Tacla
Director: Greg Bray
Cinematographer: Bogdan Filip
Service Production: Factor Films RO
RO Executive Producer: Tino Furtuna
RO Producer: Andrei Pietrosil
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