The world may be a serious, sometimes sad and right now, sorry, place but drag queens are fun. And when you’re talking about life-or-death medical tests, a drag queen is sure to take the edge off the effort.

In Frost*collective’s newest Facebook addition to its five life-changing campaigns for ACON, drag queen, Maxi Shield, takes her viewers through the process of getting a sexual health check-up at a[TEST], for NSW HIV testing week.

In her own out-there, probably not safe for work but certain to be loved and shared, manner.

a[TEST] is NSW’s most popular community-based testing service that offers fast, free and confidential rapid HIV and STI testing for guys who like guys.

It has locations in Darlinghurst (Oxford St), Surry Hills, Newtown and Kings Cross. Everything you need to know about getting tested is here.

Credits:

Agency: Frost*collective

Group Creative Director, Frost*collective: Ant Donovan

Designer, Frost*Design: Ryan Curtis

Account Manager, Frost*Design: Natalie Proctor

Lead character: Maxi Shield (Sydney’s beloved drag icon)

Director: Hugh Stewart

Sound Recordist: Nigel Crowley @ Vandal

Client: ACON

Chief executive officer: Nicolas Parkhill