Oslo agency, Try/Apt, shows the dire consequences of not being up to date with what’s hot on TV.

It’s a nonsense ad about nonsense. Not being in the know about Game of Thrones, Breaking Bad or Mad Men is not life threatening…

…or is it?

While our Foxtel is busy being useful for mum, dad and the kids and their lives on the go in its ads, Canal Digital has amped up the second most famous cliché of modern life, FOMO.

The ad by Norwegian agency, Try/Apt tells the story of the life of an office worker who is haunted by recurring references to a ‘Silver Hand’, about which he knows nothing. What’s the worst that can happen if you are not in the know about the latest cult TV show? In the hands of Try/Apt’s creatives the possibilities include having your leg bitten off by a shark.

Message delivered: sign up to Canal Digital or your worst fear will be realised – you will be left out.

Creative credits:

Advertising agency: Try/Apt, Oslo

Art directors: Egil Pay & Sara Hødnebø
Copywriters: Lars Joachim Grimstad & Caroline Ekrem
Production company: Bacon
Director: Bart Timmer
Producers: Magne Lygner & Mari Paus