Jeremy Willmott, former creative director at Paper Moose has launched Gangbusters, a creative studio that developed in response to increasing complexity within the traditional agency model, where layers of process and ambiguity can sit between a business problem and the ideas that solve it.
The model connects clients directly with senior creatives, removing the unnecessary layers between a brand’s problem and the creative solution, focusing effort on thinking and execution through clearly defined sprints.
At launch, Gangbusters is offering fixed-price creative sprints for AU$20,000, covering concept development, refinement, a playbook and creative toolkit of campaign assets. The model supporting this is Daisy, a tool developed to improve clarity across briefing, feedback and project alignment. Daisy uses AI where it’s useful, but is designed to support creative work rather than replace it, keeping everyone aligned for better briefs, clearer feedback and a shared understanding of what good is.
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