Gerety Awards has announced its shortlist.

Among the agencies receiving the most recognition from The US are Omnicom Health, Hudson Rouge, Burson and Deutsch. Brands represented on the shortlist include Amazon, Dunkin’, Ziploc and Dr Pepper, reflecting a mix of global advertisers and local leaders embracing creativity as a business tool. Some of the campaigns that made the Cut are 70 Year Anniversary for Alpine by Partizan US; Bestsmeller for Hellmann’s by Edelman; McNugget Caviar for McDonald’s by Golin; Preserved Promos for Ziploc by VML New York and Seriously Serious for GRAZA by Love Song.

Among the agencies receiving the most recognition from the UK are VML, Edelman, Lucky Generals and SAMY. Brands represented on the shortlist include KitKat, Xbox, IRN-BRU, and Plan International UK , reflecting a mix of global advertisers and local leaders embracing creativity as a business tool. Some of the campaigns that made the Cut are Back Your Body for Holland & Barrett by Lucky Generals; Expected Jinx for Xbox by Edelman; Tableau for John Lewis by Soundtree Music; Trails Will Blaze for BBC by NOMINT and The Unbearable Blazer for Vanish by Havas London.

Among the entrants receiving the most recognition from Australia are FINCH, Droga5 ANZ, part of Accenture Song, 2045 Agency and Howatson+Company. Brands represented on the shortlist include Telstra, Australian Lamb, Uber and Selleys, reflecting a mix of global advertisers and local leaders embracing creativity as a business tool. The campaigns that made the Cut are Can’t Do That If You’re Driving for Uber and Telstra Silent Films for Telstra by FINCH; If You Can Take It, It’s Yours for Selleys and Incommon for Sydney Jewish Museum by Howatson+Company; The Happiness List for Australian Lamb by Droga5 ANZ, part of Accenture Song and The No Board for Bupa by 2045 Agency.

Executive judging sessions were held in London, Auckland, Toronto, New York, Paris, Stockholm, Hong Kong, Dubai, Madrid, Milan, Mexico City, Bangkok, Los Angeles, Berlin, and São Paulo. These in person sessions defined the shortlist before the Grand Jury comes together online to select the final winners.

The Gerety Awards executive jury in Los Angeles was led by Val Carlson, global CCO Critical Mass. She commented, “As I looked around the room, I kept thinking about how important the female community in advertising is. Now more than ever, we need to connect in very real, honest ways. We will be the people that show the next generation of female leaders why scrutinizing the work matters. Why storytelling, details, craft, unique instincts and insight from the gut matters.  The door for truly great work that makes you question, laugh or cry has been closing rapidly this year. Women are uniquely qualified to kick it back open.”

This year, more than 250 judges from over 50 countries take part in the Gerety Awards, bringing together some of the most respected creative leaders from different fields of advertising, marketing, production, design, and media.

Interesting facts: 

• Bulgaria and Tunisia get into the shortlist for the first time at Gerety.
• Craft CUT has the most shortlisted entries with campaigns spanning from all craft types: Animation, Art Direction, Cinematography, Copywriting, Direction, Editing, Illustration,Music, Sound Design, Photography, Typography, Production Design and Visual Effects.
• The most shortlisted campaign is Covert Recruiter, from Dentsu Creative France for the French Army Human Resources Directorate 

The Grand jury will now choose the final winners which will be announced in the first week of September, including Bronze, Silver, Gold, Grand Prix and Regional Winners. Taking place this week, Gerety’s global Jury Insights Panels bring together jury members alongside leading trade press titles to discuss the campaigns, creative trends, and standout work shaping this year’s shortlist.

Alongside the panels, Gerety will once again share its Shortlist Reel, a curated showcase of the highest-scoring shortlisted work from the executive jury sessions, distributed to agencies, production companies, brands, and industry leaders around the world during shortlist week.

And, as every year, finalists and jury members will be celebrated at the Gerety VIP Diamond BBQ in Cannes, with an exclusive guest list of entrants, judges, past judges, partners, and friends of Gerety. 

See the full shortlist at www.geretyawards.com.

To follow the 2026 jury conversations view Jury Insights Panels here.