Gerety Awards has announced its winners with four Grands Prix this year (The KitKat Heist wins twice).
The Grand Prix winners are:
No Project Without Drama for HORNBACH by HeimatTBWA\ Berlin (Germany) in the Craft CUT-Production Design
The Count for Sickkids by Soundtree Music for FCB Canada in the Craft CUT-Music
The KitKat Heist for KitKat by VML UK wins 2 Grand Prix in the Communication CUT-PR and in the new category for this edition Moments CUT-PR.
This year, more than 250 judges from over 50 countries were selected as judges. Chosen from the most respected creative leaders from different fields of advertising, marketing, production, design, and media, they showed their powerful perspective by choosing the best creative work. The complete list of winners includes 4 Grand Prix, 34 Gold, 69 Silver and 75 Bronze, with first time recognitions for Tunisia.
Australia’s winners:
Howatson+Company won GOLD with the hilarious campaign, If You Can Take It, It’s Yours for Selleys in the Communication CUT Print (Outdoor)
FINCH won Silver with the campaign, Can’t Do That If You’re Driving for Uber for the agency, Special Group, in the Craft CUT (Direction)
Droga5 ANZ, part of Accenture Song won a Bronze with The Happiness List for Australian Lamb in the Entertainment Cut (Online Video)
2045 Agency won Bronze with The No Board for Bupa by in the Health Cut (Alternative).
New Zealand winner:
McCann New Zealand (FCB New Zealand) won Bronze with Belted Jerseys for New Zealand Transport Agency – Waka Kotahi in the Work for Good CUT (Alternative).
US winners:
This edition of Gerety rewarded a total of 21 US entrants with 4 Gold, 8 Silver and 9 Bronze. Across several CUTS such as Craft, Experience, Effectiveness and Humour among others, Partizan US, VML Kansas City & NY, Love Song, Amazon, Artists Equity, Edelman, 72andSunny, Happy Place, Deutsch and Zulu Alpha Kilo won awards for campaigns for McDonald’s, Ziploc, Hoka, Alpine, Dunkin’, LEGO Education and Dove, among others.
UK winners:
The UK won a total of 23 awards including 3 Grand Prix, 4 Gold, 7 Silver and 9 Bronze. Across different categories, VML UK, Soundtree Music, Edelman, NOMINT, McCann London, Havas London, SAMY UK, Publicis London, The Gate London, Final Cut and Sarah Lisgo & Agatha O’Neill won awards with campaigns for KitKat, Xbox, BBC, HP Smart Tank, John Lewis, Vanish, PETA, Bria AI, Plan International UK, Hoka, The Dad Shift and Amazon, among others.
Members of the Gerety Awards Grand Jury shared what stood out in this year’s winning work:
“In a year where everyone is chasing attention, the work that stood out was work that earned it rather than demanded it. The KitKat Heist is a particularly compelling example of this…what began as a brand ‘accident’ was transformed into an idea. The act of stealing KitKats became the communication, the PR, the cultural conversation and, ultimately, the proof of the idea. For me, that is a defining quality of Grand Prix-level work, when an idea is so well constructed that it doesn’t feel like advertising, but something you willingly engage with until the very end. The work doesn’t interrupt culture; it creates a moment within it,” stated Dipshika Ravi, national creative director, Schbang, India.
“AI can manufacture content, but it cannot manufacture attention. KitKat did exactly that – they made a problem public and invited people to participate in solving it. That takes nerve. And audacity,” commented Maria Milusheva, CCO, OM Group & MUCH BETTER, Bulgaria.
“What stood out to me in this year’s winning work is how effortless the best ideas feel. Behind that apparent simplicity is an incredible level of craft, cultural understanding and precision,” stated Imen Gharbi, managing director, Doze Agency, Tunisia.
“Great creative work doesn’t ask for attention – it earns it. The winners remind us that creativity has no single accent, market or formula. The best ideas travel because they surprise us, make us feel something and change the way we see,” commented Alejandra Fehrmann, global communications executive.
Christen Rochon, ad partnerships director at NBCUniversal, stated, “These works are more than a celebration of creative excellence. The greatest Grand Prix winners reflect influence, are proactive in its evolution, and create a permanent thread in the fabric of culture, leaving an impact that extends far beyond the moment.”
Watch some of this year’s jury as they discuss trends and favourite campaigns from the 2026 Gerety Awards with the Gerety Grand Jury Insight panels taking place this week here
See all of the 2026 winners at www.geretyawards.com
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