The Gerety Talks series examines the challenges, triumphs and ideas of the next generation of creative talent through its discussion with ADFEST’s Young Lotus 2024 winners.
Young Lotus is one of the industry’s longest-running mentoring programs, providing the next generation of advertising leaders with valuable hands-on, practical experience since 2004. The program is open to advertising professionals aged 30 and under, with teams selected by local representatives in markets across the region, it involves talks, mentoring and workshops and a live “brief” –with just 24 hours to meet the deadline.
The Young Lotus Workshop 2024 welcomed 36 participants from 18 cities. Copywriter, Brandon Piggott, and art director, Justin Borromei, at Akcelo, Sydney were the 2024 winners.
the Gerety Talks series puts some of the marketing and creative industries changemakers in the spotlight for a refreshing take on what leadership looks like. Weekly episodes are available here.






