The Midas Awards are open for entries, from now until September 15…

…And you’re thinking, “Yes, but is there a category for my work?”

There must be. The Midas Awards are reviewed and updated each year to keep them in line with the work being created in financial advertising and marketing.

Lavender’s Pay Pig for Westpac won 3 Golds last year

This year, there are several new categories, including Customer Loyalty & Retention, In-House Creative Department, Apps, Augmented Reality, Email, and Tablet.

M&C Saatchi’s New Face of Finance for Commonwealth Bank won Gold in Craft/Photography.

…And the first ever Midas Brand Report will be released at the end of it all.

• Category updates in Product & Service include Banking: Online, and Data Management.
• Use of Discipline expands, adding Customer Loyalty & Retention, In-House Creative Department, and Student.
• New categories in Use of Medium include Apps, Augmented Reality, Email, and Tablet.
• Product & Services categories have been consolidated and a number of its categories updated to make entering easier and more accurate.
• The Midas Brand Report is a ranking similar to the Midas Report, but marking advertisers’ performances based on points earned within the Midas Awards. In short, it is to be the who’s who of financial services advertising.

“The Midas Awards are dedicated to showcasing creative excellence across the board, and new trends in financial advertising and marketing continue to engage consumers on a multitude of platforms. Brands deserve to be recognised and awarded. The Midas Brand Report will celebrate those innovative brands that adapt and continue to elevate the evolving industry,”Midas Awards executive director, Alisun Armstrong, stated.

The deadline to enter the 2014 Midas Awards is September 15, 2014.

If you enter before July 15, 2014 with code PRM2014, you receive a 10% discount.

Everything you need to know to enter is here.

Check out last year’s winners in the Midas Winner Showcase.